Your guide to what's relevant in the digital world.

Web Design and Marketing: Worst Advice We’ve Heard

Ever heard ridiculous advertising advice given by a friend or another advertising or web design agency? We’ve been in the business of Marketing, Web Design, and Advertising for companies around the Boynton Beach area for over a decade, and with our experience we’ve heard a lot of myths and advice given to our South Florida customers that couldn’t be more wrong. We usually tell all of our clients to use their better judgement. If it sounds too good to be true, or seems too far off from what would be expected call us for our advice or don’t follow the advice because more often then not it will cause problems. But some of the most common pieces of bad advice we’ve heard from our Boynton Beach Customers are; (more…)

All About Logo Design

Designing a logo just isn’t about slapping an image near your business name. When we design a logo, we think of the psychology of colors, positioning, your corporate brand, and typography. We are creating the image for your business, it is the most important corporate branding you can invest in.

When we do logos, we usually start by running through a 30 minute interview about what services and products you provide and doing a color profile to see what colors you prefer. Then we will go into a preliminary design phase where we will generate 3-5 logo concepts for you to choose from, then that one logo will be taken to completion. We find this allows you to choose what you like easier, and gives you a great understanding of what elements you want to incorporate.

Three reasons to not take the DIY approach with advertising

The do it yourself approach isn’t really effective for advertising. When creating advertising material, you want to have a professional opinion.  You need someone with marketing and sales experience as well as design experience. You want your advertisements to portray a positive message about your company and your product and you want to get your customers to act on a call to action. Here are a few reasons why you may not be getting the best results without a professional marketing expert. (more…)

Business Card Designs

Business cards are an important business asset to get right. So many cards will end up getting thrown out. The difference you get by going with us for your business cards is, we know what makes a card memorable and attract attention.

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