We lifted Blackstone Labs' email revenue 55% per send.
We took over Blackstone's email channel — design, strategy, and a calendar spanning sales, drops, restocks, and content — and broke the brand's own benchmarks.
Blackstone Labs is a hardcore fitness supplement brand with a devoted community. Email is where that community gets first access to drops, sales, and education — so the channel had to hit as hard as the brand does.
The challenge
Email was underperforming. Opens and revenue per send both had room to grow, and the creative needed to match Blackstone’s bold, unmistakable identity.
Our approach
Treat every send as designed, on-brand, and worth opening. Build a varied calendar that keeps the list engaged between promotions, not just during them.
What we did
We designed and ran campaigns across sale announcements, product drops, back-in-stock alerts, news and updates, fitness advice, and contests and giveaways — with coordinated email, web banner, and social graphics for tentpole moments including Presidents Day, Halloween, Black Friday, and the Jailbreak Sale.
The results
Open rates climbed roughly 1.5× almost immediately, settling around a 40% average, and revenue per email rose 55%.
Jailbreak Sale
Jailbreak Sale
Jailbreak Sale
Jailbreak Sale
Jailbreak Sale
Jailbreak Sale
