$180,000+ recovered every year at Shopify checkout.
We built a checkout-page cart-abandonment flow Shopify didn't natively allow — reading exit signals and making one well-timed offer before the shopper leaves.
Blackstone Labs runs a high-volume Shopify store, where every abandoned checkout is lost revenue.
The challenge
Shoppers were dropping off at the final step, and Shopify didn’t natively support intervening on the checkout page itself — the highest-intent, highest-value moment in the funnel.
Our approach
Win the moment before exit. Detect intent to leave and make one well-timed, compelling offer on the spot, rather than chasing the sale with a follow-up email hours later.
What we did
We implemented an in-checkout abandonment flow — previously not possible on Shopify — triggered by exit signals, presenting a 15–20% discount to recover the sale before the customer left the page.
The results
By tracking coupon-code redemptions, the flow saved an estimated $180,000+ in sales per year, sustained for roughly five years — money that was otherwise walking out at the final click.
