$2M+ in organic revenue — by outranking the government grant site.
An SEO content engine around Florida's My Safe Florida Home grant program that met applicants and awardees at every stage of the journey.
Assured Storm Protection installs hurricane impact windows and shutters across South Florida. Florida’s My Safe Florida Home (MSFH) program offers homeowners grants to harden their homes against storms — creating a steady stream of high-intent buyers researching eligibility, applications, and approved contractors.
The challenge
Those homeowners were searching for grant information, eligibility rules, and approved installers — but the content meeting them in search wasn’t Assured’s. The opportunity was to own the entire research journey before a competitor did.
Our approach
Be the most useful resource at every stage of the grant journey — whether someone is checking if they qualify, learning how to apply, or choosing an installer — and convert that attention into leads.
What we did
We built 10+ informational pages covering the MSFH program and its parts — a full approved-contractor list, deep FAQs, income and eligibility guidance, and how-to-apply walkthroughs — plus a quiz that determines eligibility, assigns applicants to their group based on age and income, and guides them through applying. Live examples include:
- My Safe Florida Home Grant Program: How To Apply
- My Safe Florida Home Eligibility Requirements — Can I Apply & When To Apply
- My Safe Florida Home Approved Contractor List & How To Choose
- 2025 My Safe Florida Home Income Requirements
The results
Over $2,000,000 in non-paid (organic) revenue generated. In the program’s launch year, Assured ranked above the government’s own My Safe Florida Home website — capturing applicants and awardees at every stage of the process.
