A 12:1 ad engine that's run for a decade.
Multi-channel paid media with landing pages matched to buyer temperature — from ready-to-buy to just-curious.
Assured Storm Protection sells hurricane impact windows and shutters to South Florida homeowners — a market with sharp seasonal demand and buyers at wildly different stages of readiness.
The challenge
Storm-protection buyers span the full spectrum — some ready to buy today, others who don’t yet know why impact windows matter. One generic message and one generic landing page can’t serve both without burning budget.
Our approach
Match the message to the moment. Segment by buyer temperature and route each visitor to a landing page built for exactly where they are in the decision.
What we did
We built and optimized a multi-channel program across Google Search, Bing, Display, YouTube, Facebook, and Instagram, with temperature-segmented landing pages:
- Hot — search-driven, ready-to-buy visitors land on pages focused on company expertise, differentiators, and product comparison
- Cold — display- and social-sourced visitors get pages that explain the benefits of hurricane protection and lead with emotional drivers
- Immediate-action pages plus a readiness quiz to move fence-sitters forward
All supported by a rotating library of creative across channels.
The results
A 12:1 return on ad spend on Google Ads, maintained over the last 10 years — a paid engine that has compounded for a decade rather than spiking and fading.
