We put an AI platform in front of thousands of Fortune 500 decision-makers.
A precision LinkedIn advertising program — creative and landing pages included — that put an enterprise AI data-narration platform in front of the executives who own the workflows it transforms.
Arria NLG is a world leader in Natural Language Generation — AI that reads complex data and explains it in plain language. Where visualization leaves interpretation to the viewer, Arria narrates the data itself: building the connections and surfacing the insight behind the numbers, combining the judgment of many analysts with the speed of a supercomputer. It’s built for the business-intelligence and financial-reporting workflows that consume thousands of analyst hours a week at the world’s largest institutions — and its buyers are the senior decision-makers who own those workflows.
The challenge
A sophisticated, category-defining product still has to reach the right people. Arria needed to get its data-narration capability in front of senior business-intelligence, finance, and data leaders at Fortune 500 companies — a narrow, time-poor, hard-to-reach audience — and make an abstract AI concept land fast enough to earn a demo.
Our approach
Go where enterprise decision-makers already are, and target by exactly who they are. Use LinkedIn’s B2B precision to reach the right titles at the right companies, pair it with creative that makes Arria’s value obvious in seconds, and send every click to a focused landing page built to convert interest into a demo request.
What we did
We built and ran a LinkedIn advertising program targeting key decision-makers at Fortune 500 companies, crafted the campaign creative, and designed a small set of supporting landing pages tuned to the campaign’s message and conversion goal.
The results
The program reached thousands of key decision-makers at Fortune 500 companies through LinkedIn advertising. Further performance detail isn’t shared publicly, per client agreement.
