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Selected work, since 2015.

Screens, sites, apps, brand systems, and a few longer engagements with named numbers. Most of what we do is measured in years, so what you see here is one or two moves out of many.

15 projects
Great Flight · Aviation2023
DesignDevelopmentStrategy

A sleek charter site that ranked first-page for a variety of keywords

Website design and SEO copywriting for a family-owned, FAA-authorized charter carrier — built to book faster and rank locally.

First page ranked keywords220+
Top of first page keywords35+
Blackstone Labs · Supplements · DTC2024
DesignDevelopmentStrategy

A supplement store rebuilt to teach, personalize, and convert.

We rebuilt a hardcore supplement store around each shopper's goal — so first-timers and veterans alike find the right stack and buy with confidence.

TrueFuture · MedTech mediaOngoing
DesignDevelopment

A premium streaming home for TrueFuture.

Website design for medtech's people-places-and-technology docuseries — a seven-time Telly Award winner — built to pull viewers deeper into the story.

Joe Mullings · Personal brandOngoing
DesignDevelopment

A thought-leadership home for Joe Mullings.

A personal-brand site for one of medtech's most-followed voices — built to tell his story and surface what he creates.

Arria NLG · Enterprise AI2020
DesignStrategy

We put an AI platform in front of thousands of Fortune 500 decision-makers.

A precision LinkedIn advertising program — creative and landing pages included — that put an enterprise AI data-narration platform in front of the executives who own the workflows it transforms.

The Mullings Group · MedTech recruitingOngoing
DesignDevelopmentStrategy

A connected toolset that made TMG's search process visible.

Briefs, a candidate app, and a client dashboard for the world's leading medtech search firm — making a high-touch process tangible to candidates and clients.

Blackstone Labs · Supplements · DTC5-year run
DevelopmentStrategy

$180,000+ recovered every year at Shopify checkout.

We built a checkout-page cart-abandonment flow Shopify didn't natively allow — reading exit signals and making one well-timed offer before the shopper leaves.

Saved / year$180K+
Sustained~5 yrs
Recovered~$900K
Blackstone Labs · Supplements · DTCOngoing
DevelopmentStrategy

A quiz that cut cost-per-purchase and grew order size.

When platform privacy changes shrank ad targeting, we built a quiz-driven Stack Builder that matches shoppers to the right supplement stack.

Assured Storm Protection · Home services10-year run
DesignStrategy

A 12:1 ad engine that's run for a decade.

Multi-channel paid media with landing pages matched to buyer temperature — from ready-to-buy to just-curious.

Return on ad spend12:1
Sustained10 yrs
Channels6
Assured Storm Protection · Home servicesOngoing
DesignDevelopmentStrategy

A website built to turn storm anxiety into booked quotes.

Website, strategy, and advertising design for one of South Florida's most established hurricane-protection brands.

Mullings Ventures · MedTech VCOngoing
DesignDevelopment

A web home for a fund that backs founders beyond capital.

Website design for the investment arm of the Mullings Group ecosystem — pairing seed capital with executive-talent access and an industry-leading media machine.

Blackstone Labs · Supplements · DTCOngoing
DesignStrategy

We lifted Blackstone Labs' email revenue 55% per send.

We took over Blackstone's email channel — design, strategy, and a calendar spanning sales, drops, restocks, and content — and broke the brand's own benchmarks.

Revenue / email+55%
Open rate~40%
Open-rate lift≈1.5×
Assured Storm Protection · Home servicesOngoing
DevelopmentStrategy

$2M+ in organic revenue — by outranking the government grant site.

An SEO content engine around Florida's My Safe Florida Home grant program that met applicants and awardees at every stage of the journey.

Non-paid revenue$2M+
Year-one rank#1
Content pages10+
Dragonfly (A TMG Company) · MedTech mediaOngoing
DesignDevelopment

A web presence as sharp as Dragonfly's storytelling.

Website and brand design for the media studio inside MedTech's #1 search firm — so the brand on screen finally matched the work on film.

Qwark · Recruiting SaaSOngoing
DesignDevelopment

A coherent product for the recruiter ecosystem.

UX and interface design for a talent-industry web platform — candidate, company, and position profiles, a central dashboard, and the flows that connect them.

"They've been our team for five years. Same people in the room as day one — that's the whole thing."

Maren HalfordFounder & CEO
Halford & Co.
→ Your project

Most of these started with a thirty-minute call.

If you've got a quietly leaking funnel, an app that needs to ship, an identity outgrowing itself, or a workflow that lives in someone's head — that's the call.