Blackstone Labs is a hardcore bodybuilding and fitness supplement brand known for bold, no-compromise branding, selling a deep catalog on Shopify. Its shoppers run from seasoned competitors to first-timers who have never bought a supplement — and the old site served neither well. The challenge Newcomers couldn’t tell what products did or which to choose, […]
Blackstone Labs runs a high-volume Shopify store, where every abandoned checkout is lost revenue. The challenge Shoppers were dropping off at the final step, and Shopify didn’t natively support intervening on the checkout page itself — the highest-intent, highest-value moment in the funnel. Our approach Win the moment before exit. Detect intent to leave and […]
Blackstone Labs sells a deep, technical supplement catalog to an audience that includes complete newcomers to fitness and supplementation. The challenge When the ad platforms tightened targeting and privacy, reaching and converting newcomers got more expensive. Selling individual products assumed a fluency in supplements and training that many new buyers simply didn’t have — so […]
Blackstone Labs is a hardcore fitness supplement brand with a devoted community. Email is where that community gets first access to drops, sales, and education — so the channel had to hit as hard as the brand does. The challenge Email was underperforming. Opens and revenue per send both had room to grow, and the […]
