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Practice: Strategy

Great Flight – Website Design, Development, Copywriting, SEO

June 8, 2026

Great Flight is a family-owned, FAA-authorized private charter air carrier based in West Palm Beach, Florida — the carrier itself, not a broker, flying clients on a fleet that ranges from the Cessna Conquest II to the Citation M2 jet. With a perfect safety record, a pilot-owner who still flies missions, and a roster that […]

Blackstone Labs — Website Redesign

June 6, 2026

Blackstone Labs is a hardcore bodybuilding and fitness supplement brand known for bold, no-compromise branding, selling a deep catalog on Shopify. Its shoppers run from seasoned competitors to first-timers who have never bought a supplement — and the old site served neither well. The challenge Newcomers couldn’t tell what products did or which to choose, […]

Arria NLG — LinkedIn Advertising

June 6, 2020

Arria NLG is a world leader in Natural Language Generation — AI that reads complex data and explains it in plain language. Where visualization leaves interpretation to the viewer, Arria narrates the data itself: building the connections and surfacing the insight behind the numbers, combining the judgment of many analysts with the speed of a […]

The Mullings Group — Briefs, App & Client Dashboard

June 6, 2026

The Mullings Group is a talent-access firm for medtech, healthtech, and life sciences — the industry’s #1 search firm, responsible for more than 9,000 successful searches across 900+ companies in the US, Canada, and UK, pairing recruiting with advisory and media. The challenge A high-touch search is hard to see from the outside. Candidates needed […]

Blackstone Labs — In-Checkout Cart Protection

June 6, 2026

Blackstone Labs runs a high-volume Shopify store, where every abandoned checkout is lost revenue. The challenge Shoppers were dropping off at the final step, and Shopify didn’t natively support intervening on the checkout page itself — the highest-intent, highest-value moment in the funnel. Our approach Win the moment before exit. Detect intent to leave and […]

Blackstone Labs — Stack Builder Quiz

June 6, 2026

Blackstone Labs sells a deep, technical supplement catalog to an audience that includes complete newcomers to fitness and supplementation. The challenge When the ad platforms tightened targeting and privacy, reaching and converting newcomers got more expensive. Selling individual products assumed a fluency in supplements and training that many new buyers simply didn’t have — so […]

Assured Storm Protection — Ad Strategy

June 6, 2026

Assured Storm Protection sells hurricane impact windows and shutters to South Florida homeowners — a market with sharp seasonal demand and buyers at wildly different stages of readiness. The challenge Storm-protection buyers span the full spectrum — some ready to buy today, others who don’t yet know why impact windows matter. One generic message and […]

Assured Storm Protection — Website

June 6, 2026

Assured Storm Protection is a South Florida hurricane-protection company with more than 35 years in the market, 200,000+ installations, and 1,000+ five-star reviews, offering impact windows, doors, shutters, and garage doors that meet Miami-Dade and Florida building codes. In a crowded, high-stakes category, trust and clarity sell. The challenge Hurricane-protection buyers research carefully and compare […]

Blackstone Labs — Email Marketing

June 6, 2026

Blackstone Labs is a hardcore fitness supplement brand with a devoted community. Email is where that community gets first access to drops, sales, and education — so the channel had to hit as hard as the brand does. The challenge Email was underperforming. Opens and revenue per send both had room to grow, and the […]

Assured Storm Protection — SEO Strategy

June 6, 2026

Assured Storm Protection installs hurricane impact windows and shutters across South Florida. Florida’s My Safe Florida Home (MSFH) program offers homeowners grants to harden their homes against storms — creating a steady stream of high-intent buyers researching eligibility, applications, and approved contractors. The challenge Those homeowners were searching for grant information, eligibility rules, and approved […]