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Practice: Development

Great Flight – Website Design, Development, Copywriting, SEO

June 8, 2026

Great Flight is a family-owned, FAA-authorized private charter air carrier based in West Palm Beach, Florida — the carrier itself, not a broker, flying clients on a fleet that ranges from the Cessna Conquest II to the Citation M2 jet. With a perfect safety record, a pilot-owner who still flies missions, and a roster that […]

Blackstone Labs — Website Redesign

June 6, 2026

Blackstone Labs is a hardcore bodybuilding and fitness supplement brand known for bold, no-compromise branding, selling a deep catalog on Shopify. Its shoppers run from seasoned competitors to first-timers who have never bought a supplement — and the old site served neither well. The challenge Newcomers couldn’t tell what products did or which to choose, […]

TrueFuture — Website

June 6, 2026

TrueFuture is an online TV docuseries hosted and produced by Joe Mullings and his Dragonfly studio, taking viewers behind the scenes with the global innovators changing healthcare. Across seasons it has traveled from Boston, Miami, and Dublin to Flagstaff and Israel, organized into themed strands like “Pioneers” and “Explorers,” and earned seven Telly Awards — […]

Joe Mullings — Personal Brand Website

June 6, 2026

Joe Mullings has been building companies and careers since 1989. He’s founder, chairman, and CEO of The Mullings Group, host of the Telly-winning docuseries TrueFuture, an active medtech investor, and a regular voice in outlets like Forbes and CNBC. His personal brand spans recruiting, investing, and media. The challenge A high-profile individual needs a site […]

The Mullings Group — Briefs, App & Client Dashboard

June 6, 2026

The Mullings Group is a talent-access firm for medtech, healthtech, and life sciences — the industry’s #1 search firm, responsible for more than 9,000 successful searches across 900+ companies in the US, Canada, and UK, pairing recruiting with advisory and media. The challenge A high-touch search is hard to see from the outside. Candidates needed […]

Blackstone Labs — In-Checkout Cart Protection

June 6, 2026

Blackstone Labs runs a high-volume Shopify store, where every abandoned checkout is lost revenue. The challenge Shoppers were dropping off at the final step, and Shopify didn’t natively support intervening on the checkout page itself — the highest-intent, highest-value moment in the funnel. Our approach Win the moment before exit. Detect intent to leave and […]

Blackstone Labs — Stack Builder Quiz

June 6, 2026

Blackstone Labs sells a deep, technical supplement catalog to an audience that includes complete newcomers to fitness and supplementation. The challenge When the ad platforms tightened targeting and privacy, reaching and converting newcomers got more expensive. Selling individual products assumed a fluency in supplements and training that many new buyers simply didn’t have — so […]

Assured Storm Protection — Website

June 6, 2026

Assured Storm Protection is a South Florida hurricane-protection company with more than 35 years in the market, 200,000+ installations, and 1,000+ five-star reviews, offering impact windows, doors, shutters, and garage doors that meet Miami-Dade and Florida building codes. In a crowded, high-stakes category, trust and clarity sell. The challenge Hurricane-protection buyers research carefully and compare […]

Mullings Ventures — Website

June 6, 2026

Mullings Ventures invests in and partners with early-stage medtech companies, pairing seed capital with 35 years of experience, the most connected team in executive talent access, and attention-and-awareness firepower through the Dragonfly media platform. Its portfolio spans medtech innovators including AventaMed, AquaPass, Oath, CorFlow, Orchestra BioMed, and Proximie. The challenge A fund’s edge is its […]

Assured Storm Protection — SEO Strategy

June 6, 2026

Assured Storm Protection installs hurricane impact windows and shutters across South Florida. Florida’s My Safe Florida Home (MSFH) program offers homeowners grants to harden their homes against storms — creating a steady stream of high-intent buyers researching eligibility, applications, and approved contractors. The challenge Those homeowners were searching for grant information, eligibility rules, and approved […]

Dragonfly — Brand & Website

June 6, 2026

Dragonfly is the media-production arm of The Mullings Group, built around a state-of-the-art studio and a simple idea: in medtech, the companies that tell the best story win attention and talent. Its work has earned seven Telly Awards and an AVA Digital Award, and it’s the studio behind the docuseries TrueFuture. The challenge Dragonfly needed […]

Qwark — Recruiter Ecosystem

June 6, 2022

Qwark builds web applications that help talent professionals work faster, decrease time-to-placement, and build their reputation as industry experts. As digital tools reshape recruiting, Qwark’s bet is that the firms with the best tools and strongest online presence win the inbound business. The challenge A recruiter ecosystem touches many user types — candidates, companies, and […]