This was a advertising campaign concept for Ad Council created to enter in the Student Addy Awards. This Advertising Campaign won a gold Addy, and also local Best of Show. The concept for this campaign was to create a captivating advertisement, which would also be able to convey a powerful message to it’s audience. This method was used in order to show both the captivating beauty of the subject matter, yet also convey the emotional message of how despondent the circumstances for the subject matter is. The idea behind this advertisement was to create both a powerful message, and a beautiful and eye catching piece for art work. A piece of art that would captivate both the attention of its audience, and its emotional response.
Created by: Chelsea Hahn