Before you build any AI, audit your data
Most AI projects fail for the same boring reason, and it is never the AI. It is the messy data underneath that nobody checked before the build began.
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News & Insights
Notes on strategy, design, and the craft of building things that work.
Fewer, better decisions: the math of saying no
We turn down roughly two engagements for every one we take. People hear that and assume arrogance. The opposite is true. Saying no is the most useful thing we do for the clients we keep, and the math behind it applies to your business too. The backlog trap Filling a backlog is easy. Ideas are […]
First-party data is the only data you’ll ever own
You are building your business on data you rent. Most companies are, and they do not notice until the rent comes due. The platform data, the third-party signal, the borrowed audiences. None of it is yours. All of it is shrinking. The one source you control, the data your customers give you directly, is the […]
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