Your tracking problem is not coming. It’s already here.
The cookie funeral got cancelled in 2024, and that is exactly why you are losing data you cannot see. The death date was a distraction. The slow erosion is the real story.
→ Category
Development
How to pick a tech stack your team can actually maintain
The stack that wins the demo is often the one that strands your team a year later. There is one question that prevents it, and most people never ask it.
Schema markup is boring. Being invisible is worse.
One invisible piece of code gets you cited three times more often by AI, and almost nobody is doing it. The window to be early is open, and closing.
Server-side tracking is no longer optional
Your tracking is losing data right now, a little more every quarter, while the reports keep looking fine. The fix is not a new tool. It is a new foundation.
Writing for the machine that decides whether humans see you
There is a new reader standing between you and your customer, and it does not skim. It decides whether the human ever sees your words at all.
→ One useful conversation
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